Experience the magic

In 2012, we noticed that there were very few stores with healthy snacks in the Swedish market, so in October of that same year we opened Sweden’s first branded frozen-yogurt store. We opened in a top Stockholm suburban mall and it was such a huge success that by the next year there was a frozen-yogurt shop of some brand in almost every mall in the country.

However as popular as frozen yogurt was we thought we could still do better, that the taste, variety, quality and experience could be upgraded.
We looked but none of the brands and concepts on offer globally measured up; so we had no choice but to create our own brand.

Our goals:

  • Products without additives
  • Something for everyone
  • Wide range
  • New flavors
  • Best possible service
  • High-design-stores
  • New holistic experience

The result was: Nitrolabs – Frozen magic & gluten free crepes.